Alejandro Parrilla
x Icelantic
x Never Summer
x Veritas

As Art Director for the fifth annual Veritas x Icelantic Ski x Never Summer Snowboard collaboration (2023-2024), Sarah partnered with Spanish artist Alejandro Parrilla to bring his vibrant, nostalgic illustrations to life on limited edition skis and snowboards. Sarah managed the entire artistic process, from creative briefing the artist to overseeing ski print production and crafting a cohesive 360 visual campaign.