Joe Palec
x Icelantic
x Veritas

As Art Director for the second annual Veritas x Icelantic Ski collaboration (2020-2021), Sarah partnered with artist Joe Palec to bring his unique doodle illustrations to life on limited edition skis. Sarah managed the entire artistic process, from creative briefing the artist to overseeing ski print production and crafting a cohesive 360 visual campaign.