Yu Maeda
x Never Summer 
x Veritas

Wanting to add snowboards into the mix for the fourth annual Veritas winter giveaway, Sarah's team launched the Veritas x Never Summer Snowboard collaboration (2022-2023). Sarah partnered with Japanese artist Yu Maeda to bring his vibrant, surreal figures to life on limited edition snowboards. Sarah managed the entire artistic process, from creative briefing the artist to overseeing ski print production and crafting a cohesive 360 visual campaign.